More About Our Company


OptiMA, Inc. began as a local business-to-business company in 1987 and expanded to the internet in 2000. The company now operates a collection of e-commerce websites that provide customers with a selection of visual communications tools with a focus on teaching aides such as whiteboards and bulletin boards.

In 2007 OptiMA, Inc. opened a new division, OptiMA Graphics, which creates custom printed dry erase boards in-house and offers them on its newest website PrintedDryErase.com.

OptiMA, Inc. websites include WhiteboardsEtc.com (est. 2000), MyWhiteboards.com (est. 2001), MatsEtc.com (est. 2002) MyVisualDisplay.com (est. 2003) & PrintedDryErase.com (est. 2008).

Company History

Part I – The Early Years OptiMA, Inc. is a company that has evolved out of a mix of well-timed opportunities and unfortunate events, but if you’re like owners Christine and Doug Klimavich, you believe that everything happens for a reason so you ten...

Lean Philosophy Initiative

Albert Einstein once defined insanity as doing the same thing over and over again and expecting different results. Here at OptiMA, Inc., we are actively engaged in managing our operations according to Lean Philosophy, a customer-focused process that ...

Meet the Staff

OptiMA, Inc. principals, Christine and Doug Klimavich , are partners in business and partners in life. You might say it was a match made in heaven. The pair met as undergraduates as Bentley University, where each honed different skills that would be...

Christine and Doug Klimavich

OptiMA, Inc. principals, Christine and Doug Klimavich, are partners in business and partners in life. You might say it was a match made in heaven. The pair met as undergraduates as Bentley University, where each honed different skills that would be...

Adam Reed, Marketing Manager

Meet Adam Reed, Marketing Manager Adam Reed joined OptiMA, Inc. as a customer service representative in 2005, and it didn’t take long for him to start putting his communication degree from Framingham State University to work. Adam says one o...

Laura Dupuis, Controller

Meet Laura Dupuis, Controller Laura joined the OptiMA team in March 2011, shortly after OptiMA moved to its new headquarters in Shrewsbury.  At the time, it was easy to see that OptiMA was growing, and that appealed to Laura.

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Recent Blog Posts

February 7, 2011 |

OptiMA, Inc. Makes Inc. Magazine’s Top 5000 List

  Okay, so we didn’t make the top 10% — the elite 500 — or even the top 30% but we sure...

January 21, 2011 |

OptiMA’s Move to New Office and Manufacturing Space Complete

Shrewsbury, MA –  OptiMA, Inc. officals have announced the relocation of its operations from Northborough,...

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